Tour Guide

Market Guide

🛒 Powell's Books

A full city block of literary wonder and Portland's most beloved institution

Powell's Books store in downtown Portland, Oregon
Photo: christopherhu · Wikimedia Commons · CC BY 2.0

Overview

Powell's City of Books is not merely a bookstore; it is a pilgrimage site for readers. Occupying an entire city block at the corner of West Burnside and Northwest 10th Avenue in Portland, Powell's holds over one million new and used books arranged across 68,000 square feet of retail space on three floors. The store is so large that it issues color-coded maps at the entrance, dividing the space into nine rooms, each named for a color and housing a distinct section of the collection. Visitors routinely spend three or four hours wandering from the Gold Room's fiction stacks to the Rose Room's rare book collection without seeing the same shelf twice. Walter Powell opened a small used bookstore in Chicago in 1970. His son Michael moved to Portland and launched his own shop on Northwest 23rd Avenue in 1971. Michael made a radical decision for the time: he shelved new and used books side by side on the same shelves, organized by subject rather than condition. The approach democratized reading in a way that resonated deeply with Portland's egalitarian culture, and the store grew steadily until it absorbed its current building in 1979. Today Powell's is an economic and cultural anchor of the Pearl District, drawing over a million visitors annually and hosting several hundred author events each year. It remains family-owned and fiercely independent, a tangible expression of the values that define Portland.

Food Stalls

Admission: Completely free to enter and browse at any time. Used paperbacks: Typically $4-12, often half the price of new editions shelved right beside them. Powell's Coffee Room: The in-store cafe on the upper level serves espresso, pastries, and light meals -- the ideal place to start reading your new purchases before you leave the building. The cafe offers window seats overlooking West Burnside and a comfortable atmosphere for lingering over a first chapter.

After your visit, the Pearl District immediately north offers craft dining, galleries, and Jamison Square. Portland's food cart pods are within walking distance for affordable and eclectic lunch options from around the world.

What To Buy

The color-coded map: Pick one up at the entrance and use it to navigate the nine rooms; the Purple Room's sci-fi and fantasy section is a particular treasure for genre readers — used editions of Ursula K. Le Guin's Portland-written classics are a local favorite. Staff Picks shelves: Scattered throughout the store, these hand-written recommendation cards from booksellers are a beloved Powell's tradition and a reliable way to discover your next favorite book.

Rare Book Room: Signed first editions by Hemingway, Steinbeck, and Tolkien sit alongside antique maps and illustrated manuscripts in a climate-controlled space. Powell's Coffee Room: The in-store cafe on the upper level is the ideal place to start reading your new purchases before you leave the building. The pillar of books: A towering sculptural column of books near the main entrance has become a landmark and a symbol of the store's literary abundance. Author events: Powell's hosts over 500 readings per year, from debut novelists to Pulitzer winners, all free and open to the public.

When to Visit

Store hours: Daily 10 AM to 9 PM, open 365 days a year including holidays. Best for browsing: Weekday mornings from 10 AM to noon, when the aisles are uncrowded and the coffee bar has no line. Author events: Readings and signings happen most evenings at 7 PM in the Pearl Room; check the calendar for visiting writers. Weekend crowds: Saturday afternoons between 1 and 4 PM are the busiest; the store handles it well given its size, but expect company in the popular fiction aisles. Rare Book Room: Open during regular hours but staffed by specialists who can discuss provenance and condition of the most valuable volumes

Admission and Costs

Entering 68,000 square feet of books without direction leaves many visitors wandering aimlessly until fatigue sets in. Guides who know the store's labyrinthine layout lead you directly to sections matching your reading interests, point out staff pick shelves where employees have handwritten recommendations for hidden gems, and reveal corners of the collection that first-timers rarely discover on their own. They transform what could become an overwhelming experience into a curated journey through one of the world's great repositories of the written word. Powell's exists within a broader literary culture that has made Portland one of America's most book-obsessed cities. Ursula K. Le Guin wrote her visionary science fiction here for decades. The city's zine scene flourishes in small shops scattered across neighborhoods. Independent publishers operate from storefronts within walking distance. Guides connect the bookstore to this wider ecosystem, explaining how Powell's philosophy of shelving new and used books side by side reflected and reinforced Portland's egalitarian spirit. The building itself holds stories. Originally a car dealership, its bones adapted over decades as Powell's expanded room by room, absorbing adjacent spaces and creating the color-coded maze that visitors navigate today. The Rare Book Room welcomes browsers, but guides familiar with the collection can identify which first editions deserve examination and explain what distinguishes a valuable antiquarian volume from an ordinary old book. After exploring Powell's, guides often continue into the Pearl District immediately to the north, weaving bookstore and gallery walk into a single cultural afternoon.

Admission: Completely free to enter and browse at any time. Used paperbacks: Typically $4-12, often half the price of new editions shelved right beside them. Rare and collectible books: The Rare Book Room holds signed first editions, vintage maps, and antiquarian volumes ranging from $50 to several thousand dollars. Literary walking tour: $25-40 per person for a 2-hour guided walk through the store's history, architecture, and curated highlights. Private Portland book tour: $150-250 for groups up to 6, combining Powell's with visits to independent publishers, zine shops, and literary landmarks across the city.

Tips for Visitors

Grab a map: Seriously, take the color-coded floor map at the entrance; the store is large enough to genuinely get lost in. Budget your time: Most book lovers underestimate their stay; plan for at least 90 minutes and do not be surprised when two hours disappear. Sell your books: The trade counter buys used books daily, offering either cash or store credit (store credit gives a higher payout). Combine with the Pearl: Walk out the north exit and you are steps from the Pearl District's galleries, restaurants, and Jamison Square. No sales tax: Oregon's lack of sales tax makes Powell's an especially good place to stock up on books; prices are as marked. Shipping available: If you buy more than your suitcase can hold, the store offers domestic and international shipping from the registers. Nearby transit: The Portland Streetcar stops directly in front of the store, and the MAX Light Rail to Washington Park is a five-minute walk south

Frequently Asked Questions

When is the best time to shop at Powell?

Store hours: Daily 10 AM to 9 PM, open 365 days a year including holidays. Best for browsing: Weekday mornings from 10 AM to noon, when the aisles are uncrowded and the coffee bar has no line.

What prices should visitors expect at Powell?

Used paperbacks typically cost $4-12, often half the price of new editions shelved beside them. Rare and collectible books range from $50 to several thousand dollars. Literary walking tours run $25-40 per person.

What are the must-try stalls at Powell?

The Purple Room's sci-fi and fantasy section is a treasure for genre readers, with used Ursula K. Le Guin editions as a local favorite. Staff Picks shelves with hand-written recommendation cards are scattered throughout. The in-store coffee room on the upper level serves espresso and pastries.