What makes Hollywood Sign remarkable?
The Hollywood Sign began life in 1923 as "HOLLYWOODLAND," a giant billboard advertising a housing development in the hills above Los Angeles. Each letter stood 50 feet tall and was studded with 4,000 light bulbs that blinked in sequence at night. The "LAND" portion was removed in 1949 when the Hollywood Chamber of Commerce took over maintenance, transforming a real estate gimmick into the single most recognized symbol of the entertainment industry.
Today, the nine remaining letters stand 45 feet high and 350 feet long across the south face of Mount Lee in Griffith Park, visible from neighborhoods across the LA basin. The sign nearly disappeared in the 1970s, when Hugh Hefner hosted a fundraising gala that saved the decaying letters from demolition in 1978, and Alice Cooper personally funded the second "O" in memoriam of Groucho Marx. Griffith Park's 4,310 acres shelter surprising wildlife: coyotes, mule deer, rattlesnakes, and the legendary mountain lion P-22 who lived in this urban wilderness for a decade.